Zhejiang Wufangzhai Industry (SH:603237) Di Yi Cai Jing·2025-05-27 11:51Group 1 - The traditional zongzi market is undergoing significant changes, with major brands like Wufangzhai and Zhenzhenlaolao experiencing sales declines, while e-commerce platforms like Pinduoduo see a surge in sales [1][2][5] - Wufangzhai reported a revenue of 2.251 billion yuan for 2024, down 14.57% year-on-year, with zongzi sales specifically declining by 18.64% to 1.579 billion yuan [2] - The overall sales of packaged zongzi in traditional retail channels dropped by 34.53% in the two weeks leading up to the Dragon Boat Festival compared to the previous year, indicating a shift in consumer purchasing behavior [4] Group 2 - E-commerce platforms are thriving, with Pinduoduo reporting a 300% increase in zongzi sales, and Tmall seeing a 70% increase in transaction value during the 618 shopping festival [5][8] - The trend towards health-conscious products is evident, with low-GI zongzi gaining popularity among consumers, reflecting a broader shift towards healthier eating habits [8][9] - The fragmentation of distribution channels is becoming more pronounced, with traditional food companies needing to innovate and adapt to meet diverse consumer demands [6]