Core Insights - Super League has expanded its partnership with AdArcade to enhance revenue diversification through a patented mobile ad format that delivers three times higher engagement than standard playable ads [1][3] - The partnership allows Super League to provide brands and media agencies with a scalable, full-funnel playable solution, reaching 220 million monthly gamers in the US [1][3] Revenue Diversification Strategy - The expansion into mobile games is a key pillar of Super League's revenue diversification strategy, expected to account for 25% of the company's revenues in 2025 [3] - The company anticipates that the demographic of video game players will continue to grow, with projections indicating that three out of four individuals under 50 will play video games [3] Ad Performance Metrics - Native Playables, the interactive ads developed by AdArcade, achieve a return on ad spend (ROAS) as high as 13 times compared to standard playable ads [2][3] - The ads are designed to match the gameplay experience, leading to superior performance across key metrics [2][3] Audience Engagement - Native Playables target a broad audience, including Millennials, Gen X, Gen Z, and Gen Alpha, who engage with popular mobile games like Roblox, Minecraft, and Fortnite [4][7] - The partnership aims to effectively engage a multi-generational mobile gaming audience, enhancing brand visibility and consumer interaction [4][7] Operational Efficiency - The deployment of Native Playables can be completed in less than two weeks, with ad creation taking just hours due to AdArcade's automated system [3] - This efficiency allows brands to rapidly produce multiple playable ads tailored to specific demographic audiences [3]
Super League Announces Exclusive Partnership with AdArcade to Bring High-Performing Native Playable™ Ads to Brands and Media Agencies at Scale Across Mobile Games