预定利率下调几乎无悬念，代理人“炒停售”为何炒不动了？

Core Viewpoint - The insurance industry is anticipating a reduction in the predetermined interest rate for life insurance products due to recent decreases in the Loan Prime Rate (LPR) and bank deposit rates, with expectations for adjustments to occur as early as the third quarter of this year [1][3][4]. Group 1: Interest Rate Adjustments - The People's Bank of China announced a 10 basis point reduction in the LPR, with the one-year LPR decreasing from 3.1% to 3% and the five-year LPR from 3.6% to 3.5%, marking the first decline since October of the previous year [3]. - The current upper limit for the predetermined interest rate of ordinary life insurance products is 2.5%, which is over 25 basis points higher than the previously published research value of 2.13% [4]. - It is widely predicted that the research value for the predetermined interest rate will likely fall below 2.25% in July, indicating that a reduction is imminent [4]. Group 2: Market Reactions and Trends - The enthusiasm for "炒停售" (the practice of urging customers to purchase insurance products before a rate drop) has diminished significantly, with fewer agents actively promoting this strategy compared to previous years [5][6]. - Consumers have become more discerning and less reactive to marketing tactics related to "炒停售," as they are now better informed about the underlying reasons for interest rate changes [7]. - Regulatory measures are in place to curb "炒停售" practices, ensuring that insurance companies maintain orderly product development and management during interest rate adjustments [7]. Group 3: Implications for the Insurance Industry - The reduction in predetermined interest rates is seen as a double-edged sword; while it lowers liability costs for insurance companies, it also diminishes the market competitiveness of savings-type insurance products [8]. - The decline in "炒停售" behavior is viewed positively, as it may lead to more sustainable development in the insurance sector and a return to rational competition [8]. - Insurance companies are encouraged to adapt their product strategies to align with changing market demands, focusing on differentiated products that emphasize protection features rather than solely competing on guaranteed returns [8].