提振消费，金融要回归服务本质

Core Viewpoint - The article emphasizes the importance of consumption as a driving force for economic growth, highlighting the need for policies that stimulate consumer spending while ensuring financial practices do not lead to over-leverage or unsustainable debt [1][2]. Group 1: Economic Context - The central economic work conference in late 2024 has prioritized "vigorously boosting consumption," leading to various local policies aimed at enhancing market vitality through measures like issuing consumption vouchers and creating new consumption scenarios [1]. - The current economic landscape faces dual challenges: external pressures from trade friction and industrial chain restructuring, and internal contradictions characterized by "supply surplus and insufficient demand" [1]. Group 2: Consumer Empowerment - To unlock consumer potential, three barriers must be addressed: increasing disposable income, reducing concerns about future financial stability, and enhancing the variety and quality of consumption experiences [2]. - Financial mechanisms are identified as a short-term solution to stimulate consumption, enabling consumers to overcome budget constraints and facilitating economic circulation through a multiplier effect [2]. Group 3: Financial Strategy - Financial support for consumption should not lead to future debt burdens; excessive financialization poses risks of capital inefficiency and may suppress real consumption demand [2]. - Sustainable consumption stimulation requires financial resources to be directed towards industrial upgrades, such as supporting domestic brands and utilizing data to enhance production efficiency [3]. Group 4: Consumer Protection - Innovations in consumer finance must prioritize safeguarding essential living standards, with potential products combining insurance and credit to alleviate family risks while promoting consumption [3]. - Financial literacy education is crucial for younger demographics to prevent issues like predatory lending, ensuring that financial products serve to empower rather than exploit consumers [3].