Bei Jing Shang Bao·2025-05-27 13:39Core Viewpoint - In 2025, China's economy is at a critical juncture of consumption-driven transformation, with expanding domestic demand and stabilizing growth as core policy goals. The credit card business, as a "main force" in consumer finance, plays a vital role in activating consumption potential [1][3]. Group 1: Market Dynamics - The credit card market has shifted from a "land grab" development model to a more sustainable approach as the market nears saturation. The focus is now on scenario-based and digital strategies to break through the constraints of existing business models [1][7]. - As of the end of 2024, the total number of credit cards and combined lending cards reached 727 million, a decrease of 5.14% year-on-year, indicating a trend of market saturation [7]. Group 2: Marketing Strategies - Credit card issuers are increasingly launching diverse marketing activities during peak consumption seasons, such as traditional holidays and e-commerce shopping festivals, to stimulate consumer enthusiasm [3][4]. - Recent promotional activities include significant cashback offers and discounts for cardholders during events like Mother's Day, showcasing the integration of credit cards into the consumer ecosystem [3][4]. Group 3: Product Innovation - Credit cards are evolving to meet changing consumer demands, expanding into new areas such as health, education, and pet care, while also enhancing integration with various consumption scenarios [4][5]. - Innovations in credit card products are focusing on green finance and digital services, utilizing big data and AI to provide personalized financial services [5][10]. Group 4: Competitive Strategies - To address market saturation, banks are raising quick payment limits and offering installment payment discounts to stimulate consumer spending and extend payment cycles [7][8]. - Recent competitive moves include significant interest rate reductions for installment loans, with promotional rates as low as 2.76% for 12-month plans, aimed at encouraging larger purchases [8]. Group 5: Future Outlook - The credit card industry is expected to continue its growth trajectory by deepening scenario-based and digital transformations, aligning with government initiatives to boost consumption [9][10]. - The integration of advanced technologies such as big data, AI, and blockchain will be crucial for enhancing customer insights, risk management, and product innovation [10][11].