长安汽车董事长朱华荣：未来的汽车是“可进化的智能汽车机器人”

Core Viewpoint - Changan Automobile is focusing on high-quality development through its "Third Entrepreneurship - Innovation and Entrepreneurship Plan," with significant emphasis on new energy, smart technology, and global expansion [2]. Group 1: Financial Performance - In 2024, Changan Automobile achieved a sales volume of 2.684 million vehicles, marking a 5.1% year-on-year increase, the highest in nearly seven years [1]. - The company reported that new energy vehicle sales reached 735,000 units, up 52.8% year-on-year, while overseas sales reached 536,000 units, a 49.6% increase [1]. - The average cost per vehicle decreased by 6,700 yuan, and the gross profit margin improved by 2 percentage points [1]. - R&D investment for 2024 was 10.16 billion yuan, accounting for 6.4% of total revenue [1]. Group 2: Strategic Initiatives - Changan Automobile is advancing three major plans: the "Shangri-La" plan for new energy, the "Beidou Tianshu" plan for smart technology, and the "Haina Baichuan" plan for globalization [2]. - The company has established nine overseas factories and has a global sales service network of 14,000 outlets [2]. - By 2025, the company aims to achieve total revenue of 300 billion yuan and sales of 3 million vehicles, including 1 million new energy vehicles [2]. Group 3: Global Expansion and Capital Operations - The "Haina Baichuan" plan aims for overseas market investments to exceed 10 billion USD, annual overseas sales to surpass 1.5 million vehicles, and to employ over 10,000 people in overseas operations by 2030 [3]. - Changan Automobile is enhancing its capital operation capabilities through financing, potential listings of subsidiaries, and overseas expansion [3]. - The company is committed to maintaining its strategic direction despite ongoing restructuring discussions with Dongfeng Motor [3]. Group 4: Subsidiary Performance - The breakeven point for the Deep Blue brand is projected to be 30,000 units per month, while the Avita brand is expected to reach breakeven by 2026 due to its current investment phase [4].