e.l.f. Beauty's $1 Price Hike Seen As 'Manageable' Tariff Move: Analyst

Canaccord Genuity analyst Susan Anderson reiterated the Buy rating on e.l.f. Beauty ELF with a price forecast of $105.On May 23, the firm disclosed via social media its plan to increase prices by$1 starting August 1, attributing the decision to the current tariff environment.According to Anderson, this development should be viewed positively, as it suggests the company’s tariff impact is ‘manageable’ using its existing strategy while continuing to provide affordable, high-quality products.Also Read: ‘Big S ...