Workflow
中经评论:平台收费,要给商户一个“明白账”
Sou Hu Cai Jing·2025-05-27 22:52

Core Viewpoint - The article discusses the increasing pressure on merchants from platform operators due to unreasonable fee structures and the need for regulatory guidelines to ensure fair practices in the platform economy [5][6][7]. Group 1: Issues Faced by Merchants - Merchants are experiencing pressure from platforms that abuse refund policies, leading to "zero-cost purchase" losses [5]. - There is a rise in complaints regarding the complexity, lack of transparency, and numerous fees charged by platforms [5][6]. - Unreasonable fee practices, such as excessive commissions and repeated charges without adequate service, are increasing operational costs for merchants, particularly affecting small and medium-sized enterprises [6][7]. Group 2: Regulatory Response - The State Administration for Market Regulation has drafted the "Guidelines for Compliance of Charging Behavior on Online Trading Platforms" to address these issues [6][7]. - The guidelines aim to establish a fair and transparent charging system, advocating for flexible pricing strategies that reduce the burden on merchants [7]. - Specific definitions of "unreasonable charging" behaviors and regulations on practices like "free first, then charge" are included to enhance regulatory oversight [7][8]. Group 3: Importance of Fair Practices - The article emphasizes that a fair and transparent charging mechanism is crucial for the survival of small merchants and the overall health of the platform economy [7][8]. - Without equitable rules, platforms risk losing numerous operators, which could hinder the sustainable development of the platform economy [8].