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小米汽车事件或是改装行业的“矫正器”
Zhong Guo Qi Che Bao Wang·2025-05-28 00:41

Core Viewpoint - The incident involving Xiaomi's car modification has raised questions about consumer trust in official modifications, highlighting the need for transparency and regulatory standards in the automotive modification industry [3][6][7] Industry Analysis - The automotive modification industry in China is currently experiencing a dual benefit from policy relaxation and consumer upgrade, transitioning from a "gray area" to a compliant market [3][4] - More car manufacturers are entering the modification sector as a means of differentiation in a highly homogeneous market, where unique designs and performance are crucial for survival [4] - The potential for significant profit margins in the aftermarket is driving car manufacturers to capture market share and benefit from the growth of automotive modifications [4] - Official modifications from manufacturers are seen as having advantages in compliance, safety, and quality compared to traditional modification shops, which can enhance consumer trust [4][6] Consumer Trust and Transparency - The Xiaomi incident illustrates the risks of non-transparent pricing and misleading technical claims in high-priced modification kits, which can lead to negative consumer sentiment and brand damage [6] - The event is expected to accelerate the establishment of regulatory frameworks and standards in the automotive modification industry, promoting a healthier ecosystem [6][7] - Organizations like the Automotive Compliance Modification Joint Office and the China Automotive Modification Products Association are working on developing service standards to enhance consumer confidence [6] Comparison with International Markets - The automotive modification market in developed countries, particularly in Europe and the US, is more mature, with significant market shares and high consumer modification rates [6] - In Germany, compliance testing such as TÜV safety requirements ensures that all modified parts meet safety and quality standards, a practice that is currently lacking in the Chinese market [6]