央企消费帮扶购物节活动启动

Core Viewpoint - The event "Qinghai Source Power, Rural Renewal Journey" shopping festival aims to enhance the market competitiveness and brand influence of agricultural products from supported areas, thereby helping local farmers increase their income through a combination of online and offline activities [1][2]. Group 1: Event Overview - The shopping festival was launched in Xining, Qinghai, with the support of various state-owned enterprises and local government agencies [1]. - The event features over a thousand types of specialty agricultural products, including organic goji berries, black barley, and highland quinoa, showcased by suppliers from eight cities in Qinghai and 43 central government-supported counties [1]. Group 2: Sales and Promotion Activities - During the festival, participating units organized online live broadcasts and promotions to expand sales channels and improve efficiency [2]. - The National Energy Group utilized its e-commerce platforms to promote excellent agricultural products from nine counties, collaborating with JD.com for a special live broadcast event [2]. Group 3: Social Responsibility and Investment - The National Energy Group has committed to rural revitalization as a key area of social responsibility, focusing on poverty alleviation and sustainable development in the nine counties [2]. - As of 2024, the National Energy Group has invested a total of 2.66 billion yuan in these counties, supporting over 1,300 projects in various sectors including industry, education, and ecological protection [2].