招商蛇口重庆公司启动2025服务品质提升企划

Core Viewpoint - In 2025, China Merchants Shekou Chongqing Company will enhance service quality through property upgrades, community evolution, product innovation, and support actions to create a comprehensive service ecosystem in Chongqing [1][13] Group 1: Service Quality Enhancement - The "Rainbow Plan" aims to improve residents' living experience by optimizing community facilities and landscapes, with over one million yuan invested in more than 100 upgrades in recent years [1][3] - A 360-degree, all-cycle refined service system will be established, focusing on human-centered services, including care for elderly residents and pet convenience [3][5] - The "Little Service Station" will provide a one-stop community service center, offering online and offline services, with a pilot launch planned for 2025 in the Chongqing Yutianfu community [5][9] Group 2: Product Innovation - The company is shifting consumer demand from "living space" to "lifestyle," introducing the fourth generation of residential designs that cater to the needs of all family members [7][9] - Over 5,000 families have experienced quality living through the company's "textbook-level" delivery, with 1,500 more homes set for delivery in 2025 [9][12] Group 3: Community Engagement - The "Zhao Xi Xiang Jian" community initiative will foster new neighborly relationships through various sub-communities and activities, aiming to transform over 100,000 residents from mere occupants to co-builders [10][12] - A new recruitment plan for community leaders has been launched, providing resources and support to enhance community engagement and collaboration [12][13] Group 4: Business Support Services - The company will focus on supporting business-operating residents through new media platforms and promotional services, including a special column to assist in business operations [13] - The "Zhao Xi Xiang Jian Market" will invite external businesses to participate in community events, integrating resources to support local commerce [13]