泸州老窖亮相全球贸易投资促进峰会 以数智引擎驱动全球价值链

Core Viewpoint - The article discusses how traditional enterprises, particularly Luzhou Laojiao, are reshaping their growth engines through digital transformation and globalization in the context of a new wave of global trade changes centered around digitalization [1] Group 1: Digital Transformation Initiatives - Luzhou Laojiao has been implementing a comprehensive digital transformation strategy since 2015, focusing on "Smart Luzhou Laojiao" to enhance its marketing, supply chain, production, and management systems [2] - The company is concentrating on three major actions: enhancing management through digital empowerment, improving production capabilities with smart technologies, and strengthening marketing efforts centered on consumer engagement [2][3] - The digital transformation includes a progression from informatization to digitalization and then to intelligence, achieving full digital coverage across its business systems [2] Group 2: International Expansion and Cultural Adaptation - Luzhou Laojiao has entered over 70 countries and regions, becoming one of the most visible and successful Chinese liquor brands internationally [4] - The company employs a strategy of "digital empowerment for cultural communication," which includes precise cultural adaptation, channel optimization, and enhanced consumer experiences [4][5] - Specific initiatives include launching a low-alcohol version of its product in Thailand and utilizing AR technology for local cultural engagement, as well as collaborating with the French Cognac Association to implement blockchain technology for customs efficiency [4][5] Group 3: Industry Leadership and Future Directions - Luzhou Laojiao is recognized as a leader in technological innovation within the liquor industry, having received multiple national honors for its smart manufacturing and data governance [6] - The company aims to continue its efforts in bridging digital technology gaps, co-developing digital scenarios, and creating value within the industry chain ecosystem [6] - The practices of Luzhou Laojiao illustrate how digital tools are reshaping brand engagement, channel efficiency, and consumer interaction, which are crucial for the internationalization of Chinese brands [6]