组织变革，就是要“项目化”

Group 1: Organizational Change Demand - The current demand for organizational change among companies is driven by the need to survive and develop in an economic downturn, emphasizing a "lighter and more agile" state [1] - The concept of organizational change is characterized by extreme front-line pressure, project-based operations, and performance-driven management [1] Group 2: Project Economy - The rise of the project economy is evidenced by the increasing share of projects in Germany's GDP, which reached 41% in 2019 [2] - Only 35% of global projects are deemed successful, indicating significant waste of resources, time, and opportunities [2] Group 3: Shift from Operations to Projects - Traditional operational organizations are seen as rigid, while project-based organizations are linked to long-term value and organic growth [3] - Companies are increasingly shifting to project-based work to seek breakthroughs, as traditional roles hinder innovation [3] Group 4: Conditions for Project Value - For projects to generate business value, they require adequate resources and supportive policies [4] Group 5: Organizational Structure and Resource Allocation - Many companies' projects are under-resourced, lacking the necessary support from middle and back-office functions, which remain bureaucratic [5] - Successful companies are restructuring to empower middle-office functions and deploy business partners to frontline operations [6] Group 6: Incentivizing Project Contributions - The shift towards project roles raises questions about compensation, necessitating a new incentive structure based on contribution rather than traditional salary models [8][9] - The complexity of compensation in project-based organizations requires innovative approaches to ensure fair distribution of rewards [9] Group 7: Project Management Evolution - Traditional project management methods are outdated, focusing too much on standardization and process rather than results [11] - Agile development has emerged as a more effective project management approach, emphasizing customer engagement and iterative progress [12][13] Group 8: Organizational Transformation Challenges - Many companies claim to have adopted project-based structures, but their understanding often differs from the true essence of project management [10] - Successful organizational change requires top-level commitment and careful planning, rather than just enthusiasm from project managers [13]