物美发力折扣店 六家北京门店将改为“物美超值”

Core Insights - Wumart announced the transformation of six stores in Beijing into discount stores under the new brand "Wumart Super Value" [1][4] - The transformation aims to provide high-quality products at lower prices, focusing on community family needs and eliminating premium pricing [4][8] - The stores will undergo renovations from June 3 to July 24, with reopening scheduled for July 25 [1] Group 1 - The six stores involved in the transformation are located in Zhongxin City, Xishan Fenglin, Lize Bridge, Langqing Garden, Heping New City, and Fengtai New Yi Square [1] - The new discount brand "Wumart Super Value" will emphasize "good products at low prices" [4] - The renovation will focus on three main areas: ensuring product quality through a selected supply chain and multiple quality checks, maintaining low prices through direct sourcing and dynamic pricing, and enhancing the shopping experience through store layout optimization and atmosphere improvement [4][8] Group 2 - The store concept will feature blue and yellow as the main colors [5] - This initiative follows Wumart's previous transformation of the Xueqing Road store, which was the first store to adopt the "learning from Pang Donglai" model, with plans to upgrade over 30 key stores nationwide by 2025 [8] - The company is committed to its strategic transformation, with further developments expected in July regarding the new discount format [8]