Workflow
酒鬼酒业绩说明会释放积极信号 围绕高质量销售构建竞争力

Core Viewpoint - The company aims to enhance sales quality through a focus on brand, product, channel, and system capabilities for the year 2025 [2] Group 1: Brand Strategy - The company is building a differentiated barrier by focusing on "culture + production area" to enhance brand strength and highlight its unique characteristics [2] - The product value chain is being streamlined, with a strategic product matrix of "2+2+2" to upgrade its offerings [2] Group 2: Production Capacity - The company currently has a production capacity of 15,000 tons, with an additional 7,800 tons expected from the Phase II project of the production area [3] - As of the end of 2024, the company will have a base liquor inventory of 46,769 tons, ensuring high-quality products through the use of different aged base liquors [3] Group 3: Channel Development - The company is focusing on improving the quality of its distributors, with some low-efficiency distributors not having their contracts renewed [3] - The marketing model and expense reforms implemented from 2022 to 2024 have led to significant improvements in sales metrics, with consumer sales exceeding distributor purchases [3] Group 4: New Product Launch - The company launched the "Miao Pin" product in Hebei, targeting a price range of 300 to 400 yuan per bottle, with plans to expand to 30 cities nationwide [3] Group 5: System Efficiency - The company has begun to see results from its system construction, allowing for precise expense allocation and dynamic inventory management to stabilize product prices [4]