小米多项数据创新高，却难掩背后隐忧？

Core Viewpoint - Xiaomi has reported strong financial performance for Q1 2025, with multiple historical highs in revenue and profit, despite facing recent controversies related to its automotive division [1][2]. Financial Performance - Total revenue for Q1 2025 increased by 47.40% year-on-year to 111.29 billion RMB, with IoT and lifestyle products contributing significantly [2]. - Adjusted net profit for Q1 2025 reached 10.68 billion RMB, marking a 64.47% year-on-year growth [2][3]. - Overall gross margin improved by 0.54 percentage points to 22.83%, driven by higher margins in IoT and lifestyle products, despite a decline in smartphone margins [2][3]. Smartphone Business - Global smartphone shipments reached 41.8 million units, a 3.0% increase year-on-year, while the average selling price (ASP) rose by 5.8% to 1,210.6 RMB [3]. - Revenue from the smartphone segment grew by 8.89% year-on-year to 50.61 billion RMB, although gross margin declined from 14.80% to 12.41% due to rising component costs [3]. IoT and Consumer Electronics - The IoT and lifestyle products segment achieved record revenue of 32.34 billion RMB, up 58.73% year-on-year, with a gross margin increase of 5.35 percentage points to 25.22% [4]. - Smart home appliances saw significant growth, with revenue increasing by 113.8%, particularly in refrigerators and air conditioners [4]. Internet Services - Monthly active users reached a record high of 719 million globally, with a 9.2% year-on-year increase [5]. - Revenue from advertising grew by 19.7% year-on-year to 6.6 billion RMB, contributing to an expanded gross margin of 76.93% for the internet services segment [5]. Automotive Business - Xiaomi delivered 75,869 units of the Xiaomi SU7 series in Q1 2025, with an ASP of 238,300 RMB, reflecting a 1.63% increase from the previous year [8]. - The automotive segment's gross margin reached 23.17%, significantly higher than the previous year's 12.26% [8]. - Despite operational losses of 500 million RMB in the automotive division, management remains optimistic about achieving an annual delivery target of 350,000 units [11]. Market Challenges - Recent controversies surrounding the SU7 model have raised concerns about brand perception and market performance [10][12]. - The competitive landscape in the electric vehicle market is intensifying, with new pricing strategies being adopted by competitors [14].