中国旅游研究院副院长马仪亮：知识生产力推旅游业“三化”提速

Core Insights - The 2025 Tourism High-Quality Development Forum highlighted the emergence of a new productive force in the tourism industry centered around knowledge production [2] - Three major trends in the tourism sector were identified: increasing specialization, expanding industry boundaries through ecological collaboration, and a shift from traditional asset-heavy investment to knowledge-based production [2] Group 1: Trends in Tourism Industry - The degree of specialization in the tourism industry is continuously rising, with improvements in technology and service standards across various segments [2] - Industry boundaries are rapidly expanding as professional division deepens, with a shift from isolated operations to ecological collaboration becoming mainstream [2] - The substitution effect of knowledge production factors on capital and resources is becoming increasingly significant, leading to a focus on knowledge production rather than traditional heavy asset models [2] Group 2: Recommendations for Development - It is essential to strengthen policy coordination mechanisms to ensure deep collaboration among departments, beyond merely eliminating contradictions in policy documents [2] - Understanding tourism consumption is as important as understanding tourists, emphasizing the need for a comprehensive approach to consumer behavior [2] - Decision-makers should avoid cognitive traps such as the "illusion of consensus" and "endowment effect," which can lead to overestimating the acceptance of their views and hinder the development of effective tourism products [2] Group 3: Modern Tourism Consumption - Modern tourism consumption transcends mere utility and is increasingly about symbolic value, fulfilling social and identity recognition needs [3] - The value of travel photography lies not in the quality of the images but in the social sharing significance it carries [3] - The popularity of new-style tea drinks is driven not by taste or health benefits but by their alignment with the identity expression needs of younger demographics [3]