PDD(US:PDD) 智通财经网·2025-05-28 08:33Core Viewpoint - Long-termism is becoming a prominent trend in the business and investment sectors, but few companies can consistently adhere to this principle over time [1] Group 1: Company Strategy - Pinduoduo has launched a "100 billion support" initiative, following its previous "100 billion reduction" campaign, demonstrating a commitment to substantial investment in the e-commerce sector [2][5] - The company’s Q1 revenue reached 957 billion yuan, with a growth rate declining to 10%, yet it continues to prioritize the "100 billion support" strategy despite external pressures [2][9] - Pinduoduo established a "Merchant Rights Protection Committee" to address the needs of merchants, particularly small and medium-sized businesses, and has implemented measures to enhance merchant services [3][5] Group 2: Financial Commitment - In Q1, Pinduoduo's marketing expenses surged to 334 billion yuan, reflecting a nearly 100 billion yuan increase year-over-year, aimed at supporting merchants and consumers [9] - The company has introduced various consumer incentives, including a "100 billion merchant feedback plan" and significant subsidies across all product categories [7][9] Group 3: Long-term Vision - Pinduoduo remains focused on high-quality development within the e-commerce industry, resisting the temptation to chase fleeting market trends [8][10] - Despite facing short-term stock price volatility, the company's long-term strategy prioritizes the interests of users and merchants, which is expected to strengthen its competitive position over time [9][10]