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400+大卖场转型是关键!高鑫零售大区合并,关店“瘦身”能否见效考验刚开始
Hua Xia Shi Bao·2025-05-28 08:49

Core Viewpoint - Gao Xin Retail is undergoing significant strategic adjustments following Alibaba's exit and a major management overhaul, focusing on operational efficiency and shifting its business model towards medium-sized supermarkets amidst a challenging retail environment [2][3][4]. Group 1: Strategic Adjustments - Gao Xin Retail has restructured its operational regions from five to four, integrating the Huazhong region into other areas to enhance efficiency and customer service [4]. - The company has experienced a leadership change, with Alibaba officially exiting and Dehong Capital taking control, leading to a reshuffle in the board of directors [4][5]. - The CEO, Shen Hui, remains in position, having been with the company since 1999 and previously managing the Auchan brand in China [5]. Group 2: Financial Performance - In the fiscal year 2024, Gao Xin Retail reported a revenue decline of 13.3% to 72.567 billion yuan, with a net loss of 1.605 billion yuan, compared to a profit of 109 million yuan in the previous year [6]. - The company has implemented a "store closure" strategy, closing 20 hypermarkets in fiscal year 2024, with a net reduction of 14 stores, and further reducing the number by 7 in fiscal year 2025 [6][7]. - Despite revenue decreases, Gao Xin Retail achieved profitability in fiscal year 2025, reporting a net profit of 405 million yuan, although total revenue fell to 71.552 billion yuan [7]. Group 3: Industry Trends - The traditional supermarket sector is facing significant challenges, prompting companies like Gao Xin Retail to explore new business models, including membership and discount stores [8][9]. - The shift towards medium-sized supermarkets is seen as a necessary adjustment, as the retail market structure in China evolves, with larger hypermarkets becoming less relevant [9]. - Gao Xin Retail is focusing on expanding its medium-sized supermarket format, which has shown growth, with 33 stores and an average area of 7,084 square meters per store [8][9].