文旅宣传不能靠抄袭

Core Viewpoint - The recent plagiarism controversy between Meizhou and Fujian's cultural tourism departments highlights the creative challenges and insufficient cultural IP development in the current tourism industry under flow anxiety [1] Group 1: Responses from Involved Parties - Shaxian adopted a soft marketing approach by leveraging the situation to promote its local cuisine, using humor to maintain original rights while enhancing brand exposure [3] - Meizhou's passive response revealed three major shortcomings: weak copyright awareness, lack of cultural confidence, and delayed public response, which are common operational flaws in local tourism departments [4][5] - Fujian's tourism department suggested a collaborative approach to creativity, encouraging other regions to build on original content while incorporating local characteristics, thus promoting a "symbiotic communication" model [6][7] Group 2: Industry Trends and Challenges - The local cultural tourism sector faces intense competition on new media platforms, leading to a "flow internalization" dilemma, where short-term popularity is prioritized over originality and cultural depth [8] - To transition from "flow internalization" to "value creation," the industry must focus on local cultural uniqueness, enhance service quality, innovate communication methods, and establish long-term mechanisms for user engagement [9]