Apple(US:AAPL) Guo Ji Jin Rong Bao·2025-05-28 10:41Group 1 - Apple plans to launch a new gaming application at the upcoming WWDC 2025, aimed at enhancing the gaming experience on its devices [1] - The application will serve as a game launcher and will include features such as integrated achievements, global leaderboards, and management of game friends, similar to Microsoft's Xbox program [5] - Approximately two-thirds of Apple's App Store revenue comes from games and in-app purchases, indicating the significance of gaming in Apple's business model [5] Group 2 - Despite Apple's efforts in the gaming sector, it is not perceived as a major player in the gaming industry, with many developers and gamers still favoring Windows for high-end gaming experiences [6] - Apple has recently acquired Canadian independent game studio RAC7, marking its first foray into game content creation, which may enhance its gaming portfolio [6][8] - RAC7 is known for its creative puzzle games and has developed popular titles for Apple Arcade, indicating a strategic move by Apple to strengthen its gaming content offerings [8]