百年工业遗址“大变身” 首钢一高炉·SoReal科幻乐园打造创新消费地标

Core Insights - The transformation of Shougang's No. 1 Blast Furnace into the SoReal Sci-Fi Park represents a successful integration of industrial heritage with modern technology and entertainment, creating a new cultural and commercial destination in Beijing [1][4][10] Group 1: Project Overview - The SoReal Sci-Fi Park officially opened in early 2024, featuring immersive experiences that combine VR technology with the historical industrial site, making it the world's first fully immersive space exploration-themed complex built within an industrial relic [4][5] - The park covers an area of 22,000 square meters and includes various attractions such as the "Qi Tian Hao" spaceship theme area, a galaxy art museum, and a rooftop garden, offering over 40 interactive experiences [5][10] Group 2: Visitor Engagement - The park is projected to attract nearly one million visitors in 2024, including both domestic and international tourists from countries like Singapore, Germany, Malaysia, and Turkey, as well as hosting educational activities for over 10,000 students from nearly 60 local schools [5][11] Group 3: Government and Corporate Collaboration - The successful establishment of the park was facilitated by proactive government support, which included breaking traditional project construction limitations and providing special approvals for the unique nature of the site [10][12] - The project reflects a broader initiative by the Shijingshan District government to promote the sci-fi industry, including the establishment of a dedicated fund and hosting the China Sci-Fi Conference [10][11] Group 4: Future Expansion Plans - The company behind the park, Hongdeng Qitian Group, plans to expand its operations across 16 cities by 2025, introducing various entertainment formats such as esports complexes and tech art museums [11][12] - The group aims to create high-quality consumer experiences by integrating cultural, commercial, and tourism elements, with plans to launch the "SoBattle" esports module and establish a thousand physical stores [11][12]