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长安品牌组织架构调整,引力、启源设产品CEO职位!朱华荣回应“重组”:既定战略不变

Group 1 - Changan Automobile appointed two new product CEOs for its brands, Ingrity and Qiyuan, to enhance sales by integrating product and marketing functions [1] - The company aims to achieve a sales target of 3 million vehicles by 2025, with specific contributions from its brands: Deep Blue and Avita are expected to contribute 500,000 and 220,000 units respectively, while the Changan brand will account for the remaining 2.28 million units [1][4] - In 2024, Changan's total sales are projected to be 2.68 million vehicles, with Ingrity contributing 1.21 million units, highlighting its critical role in meeting the overall sales target [2] Group 2 - Deep Blue and Avita, as newer brands under Changan, are under scrutiny for their profitability, with Deep Blue expected to break even at a monthly sales volume of 30,000 units, while Avita is projected to reach breakeven by 2026 [3] - Changan's total revenue is expected to reach 300 billion yuan by 2025, with a target of 1 million units in new energy vehicle sales [4] - The company is undergoing a restructuring process with Dongfeng Group, which is not expected to alter its strategic direction or brand development plans [3]