Hua Xia Shi Bao·2025-05-28 12:48Core Viewpoint - BYD has launched a significant price reduction strategy for its smart driving models, marking a shift in focus from hardware equality to intelligent equality, amidst increasing competition in the electric vehicle market [2][6][7] Group 1: Price Reduction Strategy - BYD announced price cuts for 22 smart driving models across its Dynasty and Ocean series, with reductions up to 53,000 yuan, creating new price lows for its smart models [2][3] - The Ocean series features models starting at 55,800 yuan, with the largest price drop seen in the Seal 07 DM-i smart version, now priced at 102,800 yuan, down 53,000 yuan from the original price [3] - The Dynasty series has 12 smart models with starting prices reduced to 63,800 yuan, with the highest drop being 32,000 yuan, bringing the starting price to 217,800 yuan [3] Group 2: Market Response - The promotional activities have led to increased foot traffic in BYD stores, with various discount forms including cash reductions and trade-in subsidies, attracting consumer interest [4] - Consumers have expressed strong positive reactions to the price cuts, feeling that the offers present a compelling value proposition [5] - Analysts believe that the promotion will boost short-term sales and enhance BYD's brand image, potentially leading to increased market share in the long run [5] Group 3: Industry Impact - BYD's pricing strategy has triggered a chain reaction in the industry, with competitors like Geely and SAIC General also announcing price cuts and promotional offers [6][8] - The automotive market is experiencing a shift in pricing strategies, with a focus on intelligent features becoming standard rather than premium, indicating a potential transformation in the value system of the industry [2][6] - The competition is expected to intensify as companies strive to balance pricing with technological advancements and supply chain efficiency [6][8] Group 4: Sales Goals - BYD aims to achieve a sales target of 5.5 million vehicles by 2025, with a current completion rate of approximately 25% based on sales of 1.3809 million vehicles in the first four months of the year [7] - To meet its ambitious sales goals, BYD needs to maintain a monthly sales volume exceeding 410,000 units for the remainder of the year [7]