Bei Ke Cai Jing·2025-05-28 13:32Core Viewpoint - The zongzi market is experiencing a sales peak as the Dragon Boat Festival approaches, with various brands adapting to health trends and consumer preferences for value-oriented products [1][10]. Market Trends - Zongzi sales are significantly increasing, with Boxed Zongzi sales at Hema showing a week-on-week growth rate of 300%, and Dingdong Maicai expecting a year-on-year sales increase of over 20% [1][6]. - The market is seeing a shift towards healthier options, with an increase in small packaged vacuum zongzi and products made from whole grains and low glycemic index ingredients [1][8][9]. Product Innovations - Major brands like Beijing Daoxiangcun and Si Nian Foods are introducing new flavors and healthier options, such as low-sugar and low-oil zongzi, to cater to changing consumer preferences [8][9]. - Beijing Daoxiangcun has launched new products like the "京酱肉丝粽" and "五色粽," which incorporate traditional elements and innovative flavors [8]. Competitive Landscape - The zongzi market is characterized by intense competition, with over 5,000 small zongzi workshops and a fragmented market structure [10][12]. - Major players like Wufangzhai hold a market share of approximately 30%, while Si Nian Foods ranks among the top three in supermarket sales [10][11]. Sales Performance - Despite a general slowdown in the frozen food sector, zongzi sales remain stable due to their seasonal nature, with companies like Si Nian Foods expecting overall market growth to be weak but stable compared to last year [10][11]. - The overall market size for zongzi is estimated to be between 80 billion to 100 billion yuan, with a slight decrease in the number of related enterprises [10][11].