中国旅游研究院副院长马仪亮：旅游业正向专业化、生态化、轻量化提速

Core Insights - The tourism industry is undergoing a transformation from resource-driven to knowledge-driven development, emphasizing the need for specialized, ecological, and lightweight upgrades to create new consumption scenarios that meet tourists' emotional and meaningful experiences [1][4][5] Group 1: Stages of Tourism Development - The evolution of the tourism market is closely related to tourist preferences, with four distinct stages identified: resource-driven, information and channel advantages, customer scale advantages, and knowledge production advantages [3][4] - The first stage relied on resource endowments, with iconic sites like the Forbidden City and the Great Wall attracting tourists [3] - The second stage saw the emergence of large tourism wholesalers due to improved information and pricing [3] - The third stage highlighted the high-frequency nature of modern tourism, leading to the rise of theme parks [3] - The final stage focuses on knowledge production, where various enterprises are crossing into tourism, leveraging their knowledge advantages [3][4] Group 2: New Quality Productivity - Knowledge production is driving the tourism industry towards professionalization, ecological development, and lightweight operations [5][6] - The professionalization of the industry is leading to higher technical and service standards across various segments [6] - The shift from traditional heavy asset models to knowledge-based lightweight operations is becoming more pronounced, with companies like Haichang Ocean Park focusing on light asset development [6] Group 3: Policy and Consumer Behavior - The development of new quality productivity requires enhanced policy coordination, emphasizing the need for deep collaboration among departments [7] - Understanding the changing consumption patterns of younger generations is crucial, as they seek genuine enjoyment and experiences [7] - The phenomenon of "one ticket leading to eight yuan in comprehensive consumption" among Generation Z reflects a shift from traditional single-point consumption to a more integrated industry ecosystem [7] - Modern tourism consumption has evolved beyond mere utility to encompass symbolic value, fulfilling social and identity recognition needs [7]