一财社论：场景营造是未来企业的核心竞争力

Group 1 - The essence of business is demand satisfaction, as demonstrated by the recent craze for a plush toy from China in Europe and America, highlighting a new commercial paradigm for Chinese manufacturing and enterprises competing in a saturated market [2][3] - Pop Mart is redefining manufacturing and understanding of business by creating open scenarios that foster collaboration between producers and consumers, exploring a new business model where production is consumption [2][3] - The shift from a focus on cost-effectiveness to a deeper understanding of consumer preferences is crucial for China's economic and social advancement, marking a transition from a goods-based economy to a service-oriented one [3][4] Group 2 - The consumer craze for Pop Mart reveals that the core of consumption is not ownership but satisfaction, achieved through participatory scene marketing that transforms products into collaborative environments for expressing individual preferences [4][5] - The value of any product or service ultimately translates to the time consumers spend online and in-person, indicating a trend where traditional goods are increasingly integrated into service solutions [4][5] - China's consumption-driven strategy is reflected in Pop Mart's industry logic, emphasizing that true commercial success lies in genuinely reflecting and satisfying consumer preferences rather than merely selling products [5]