Hisense V.T.(SH:600060) Jing Ji Guan Cha Wang·2025-05-28 15:16Group 1 - The 2025 FIFA Club World Cup will feature 32 top club teams competing for a total prize pool of $1 billion, with the champion receiving up to $125 million [1] - Major sponsors for the event include Hisense, Adidas, Budweiser, Bank of America, and Coca-Cola, indicating a competitive marketing landscape [1] - Hisense has evolved from a newcomer to a seasoned player in sports sponsorship, having sponsored major football events since 2016 [2] Group 2 - Hisense's new marketing plan integrates AI technology across its product lines, focusing on enhancing the viewing experience for fans [2][3] - The company aims to create an AI-driven experience that includes features like AI display, AI air conditioning, and AI food preservation, catering to the needs of football fans [3] - Hisense's brand recognition has increased to 56% globally, and its sales volume has risen to the second position worldwide due to its consistent sponsorship of major football events [3] Group 3 - Hisense has been named the first official VAR display partner for the FIFA Club World Cup, providing technical support for accurate officiating [4] - The collaboration with FIFA has been ongoing for eight years, focusing on technological innovation to enhance the experience for players, referees, and fans [4][5] - The use of VAR technology has significantly improved the efficiency of match officiating, with a reduction in average review times during competitions [4]