Workflow
跨界融合重塑旅游业生态
Bei Jing Shang Bao·2025-05-28 15:57

Group 1: Tourism Product Development - The importance of creating multi-dimensional experiences in tourism products is emphasized, moving away from traditional sightseeing to more immersive experiences [2] - The example of "Niulanshan Erguotou" event illustrates the involvement of cultural heritage inheritors and industry experts to ensure accurate cultural output [2] Group 2: Medical Tourism Trends - There is a notable increase in the number of foreign patients seeking medical treatment in China, with a shift from emergency care to elective surgeries [4][5] - The patient demographic is expanding, with a significant rise in visitors from countries along the Belt and Road Initiative, particularly from South America [5] Group 3: Cultural Experience Innovation - The "Like is Mogao" project at Beijing Exhibition Hall will update its experience quarterly to keep the content fresh and engaging for visitors [7] - The strategy aims to transform exhibitions into "mobile cultural containers," enhancing visitor engagement through interactive experiences [7] Group 4: Transportation and Tourism Synergy - High-frequency transportation usage is identified as a new growth point for tourism, leveraging the difference between low-frequency travel and high-frequency public transport [9] - By integrating local short-trip travel options into daily commuting, the platform aims to enhance user habits and increase tourism engagement [9]