Group 1 - The company's overall revenue for Q1 2025 was 4.43 billion yuan, representing a year-over-year increase of 18.9% [1] - The gross profit margin was 44.2%, an increase of 0.8 percentage points year-over-year [1] - Operating profit was 710 million yuan, showing a year-over-year decline of 4.05% [1] - Adjusted net profit for the quarter was 590 million yuan, down 4.9% year-over-year, with an adjusted net profit margin of 13.3%, a decrease of 3.3 percentage points year-over-year [1] Group 2 - Domestic business showed high-quality development, with same-store daily sales expected to continue improving; revenue from Miniso China in Q1 was 2.5 billion yuan, up 9.1% year-over-year [1] - The company shifted from a rapid expansion model to a focus on high-quality growth, closing 111 stores, reducing the total number of stores from 4,386 to 4,275 [1] - The optimization of inventory and store upgrades in the domestic market is expected to enhance same-store performance [1] Group 3 - Overseas revenue reached 1.6 billion yuan in Q1, a year-over-year increase of 30.3%, accounting for 36% of total revenue, an increase of 3 percentage points [2] - The number of overseas stores reached 3,213, with a net increase of 95 stores; the number of direct-operated stores was 548, with an increase of 45 stores [2] - The rapid expansion of overseas direct-operated stores incurred upfront costs, which temporarily pressured net profit margins, but there is potential for improvement in single-store net profit margins through refined operations [2] Group 4 - Revenue projections for 2025, 2026, and 2027 are 20.54 billion, 24.43 billion, and 28.28 billion yuan, respectively, with year-over-year growth rates of 21%, 19%, and 16% [2] - Adjusted net profit forecasts for the same years are 2.76 billion, 3.35 billion, and 4.06 billion yuan, with year-over-year growth rates of 1%, 21%, and 21% [2] - The company maintains a "buy" rating based on these projections [2]
名创优品(09896.HK)：国内同店改善 海外维持高速增长