美团-W(3690.HK)：竞争加剧 投入加码

Core Viewpoint - In Q1 2025, Meituan achieved total revenue of 86.557 billion yuan, a year-on-year increase of 18.1%, and a Non-GAAP net profit of 10.949 billion yuan, up 46.2%, exceeding Bloomberg consensus expectations [1] Financial Performance - Meituan's core local commerce revenue reached 64.325 billion yuan in Q1, growing 17.76% year-on-year, with adjusted operating profit of 13.5 billion yuan, up 39.10% [1] - Delivery service revenue was 25.7 billion yuan, a 22.11% increase year-on-year, while commission revenue was 24.1 billion yuan, up 20.05% [1] - Online marketing service revenue was 11.9 billion yuan, growing 15.09% year-on-year [1] Market Competition - Increased competition in the delivery market, particularly from JD.com, is expected to impact Meituan's profits starting in Q2, with revenue growth anticipated to slow [1] - The long-term view suggests that irrational competition in the industry may not be sustainable, with Meituan's delivery business having higher barriers compared to in-store travel and dining [1] New Business Developments - Meituan's new business segment reported revenue of 22.2 billion yuan in Q1, a 19% year-on-year increase, but incurred an adjusted operating loss of 2.3 billion yuan, slightly widening due to increased investment in Keeta in the Middle East [2] - The long-term outlook for Keeta is positive, with potential for significant profit margins in overseas markets, particularly in Brazil [2] Profit Forecast and Valuation - Meituan's projected revenues for FY25 and FY26 are 388.997 billion yuan and 456.662 billion yuan, with growth rates of 15.23% and 17.39% respectively [2] - Non-GAAP profits are expected to be 40.986 billion yuan and 52.824 billion yuan, reflecting a year-on-year decline of 6.37% and an increase of 28.88% [2] - The company maintains a "buy" rating with a target price of 146.33 HKD, corresponding to a 20X PE for 2025 [2]