AppLovin's Valuation Reflects High Expectations For Monetization Expansion: Analyst

Needham analyst Bernie McTernan reiterated its Hold rating on AppLovin Corp. APP on Wednesday.AppLovin’s primary tool for future growth is Axon 2, which is an ad optimizer operating within the DSP that allows advertisers to place ads according to specified return thresholds.In McTernan’s third AppLovin Ecommerce Tracker, the total number of websites in his sample using Axon grew by +3% compared to last month to 323, which includes 18 gross adds and 7 churns.Also Read: AppLovin’s Rapid Ad Growth, AI Gains Dr ...