Shake Shack jumps into loyalty game with $1 sodas amid economic uncertainty

Group 1 - Shake Shack is entering the loyalty program space to boost business amid economic uncertainty, offering $1 soft drinks for app or website orders [1] - Starting in June, customers who order a burger or BBQ sandwich at least twice within a specific period will be eligible for discounts [2] - The company plans to launch a more extensive loyalty platform later this year, following the trend set by competitors [3] Group 2 - Loyalty programs are increasingly popular in the fast-food industry as a strategy to encourage repeat business, especially during inflationary periods [5] - The U.S. economy is under pressure, with consumer confidence declining and major chains warning of a slowdown in dining out due to inflation [6] - Nearly 80% of Americans now view fast food as a luxury due to high prices [8] Group 3 - Shake Shack aims to expand its footprint, raising its target for company-operated restaurants in the U.S. to at least 1,500, representing a nearly 356% increase from current operations [9] - The company plans to open about 45 company-operated locations and 35-40 licensed locations by 2025 [10]