2 1 Shi Ji Jing Ji Bao Dao·2025-05-29 00:26Industry Overview - The dairy market is experiencing a contraction, with a projected 2.7% year-on-year decline in total sales for 2024 according to Nielsen IQ [1] - Dairy production companies are under significant pressure due to an oversupply of raw milk, leading to increased production of industrial milk powder and a surge in inventory [1] Company Performance - Yili's revenue for 2024 is reported at 115.393 billion yuan, a decrease of 8.24% year-on-year, with a net profit of 8.453 billion yuan, down 18.94% [2] - Mengniu's revenue stands at 88.6748 billion yuan, reflecting a 10.1% decline, while its net profit plummeted by 97.8% to 10.45 million yuan [2] - Bright Dairy reported revenue of 24.278 billion yuan, down 8.33%, with a net profit decrease of 25.36% to 722 million yuan [2] Strategic Shifts - The B2B segment, particularly in partnerships with restaurants and cafes, is becoming increasingly important for dairy companies as they seek to mitigate losses [2] - Yili has formed partnerships with major restaurant chains like Haidilao and Hushang Ayi, while Mengniu has established strategic collaborations with Yum China and Daka International [2] Pricing Dynamics - The competitive landscape has led to significantly lower transaction prices for milk powder, with major tea beverage companies leveraging this to negotiate favorable terms [3] - The decline in milk prices has helped stabilize costs for coffee companies, allowing them to maintain product pricing and profitability [4] Market Impact - The low prices in the dairy sector are seen as a potential pathway for companies to reduce losses by capturing restaurant business [5] - The pricing war in the restaurant market has eased due to the lower dairy prices, providing some relief to the sector [6]