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Core Insights - The event marked the launch of the 2025 Jietu Mountain Sea T1 at a competitive price of 134,900 yuan, showcasing Jietu's commitment to the "Travel+" strategy and its leadership in the new category of off-road box vehicles in China [1][2][14] Sales Performance - Jietu's sales have seen significant growth, with sales jumping from 180,000 units in 2022 to 315,000 units in 2023, and projected to exceed 568,000 units in 2024, representing a domestic market growth rate of 93.6%, far surpassing the industry average [5] - The Jietu Traveler has achieved global cumulative sales of over 260,000 units, while the Jietu Free Traveler, launched in March 2025, sold 11,158 units in its first month, becoming the first Chinese box vehicle to exceed 10,000 monthly sales upon launch [5] Competitive Advantage - Jietu has established a unique travel ecosystem that integrates product and service offerings, focusing on four key dimensions: +Off-road, +Space, +Intelligence, and +Health [6] - The 2025 Jietu Mountain Sea T1 features an XWD fully automatic intelligent four-wheel drive system that can recognize road conditions and switch driving modes in 0.15 seconds, significantly lowering the barriers to off-road driving [6] Ecosystem Development - Jietu has built a global network covering over 1,100 travel products, the first official modification brand Jietu JMK, 176 camping sites across 121 cities, 332 partner rights, and 1,255 Jietu stations, creating a full-cycle service for users from car purchase to travel [8] Technological Innovations - The 2025 Jietu Mountain Sea T1 is a milestone in technology accessibility, featuring a 43.2 kWh battery with a pure electric range of 226 km, priced at 134,900 yuan, which is significantly lower than competitors [9][11] - The vehicle employs a rare P1+P3+P4 three-motor layout, ensuring stable four-wheel drive power even in low battery conditions, addressing common issues faced by traditional hybrid models [9][11] Global Ambitions - Jietu aims to position its box vehicles as symbols of global off-road culture, with over 1.7 million global users and a strong market presence in countries like Angola, Qatar, and Saudi Arabia [12] - The company's "Travel+" strategy is recognized for its forward-thinking approach, providing a new paradigm for the Chinese automotive industry [12]