用山姆原料制作、一块只卖1元，下一个“2元面包”出现了？

Core Viewpoint - The rise of "grass chicken egg cake" stores across various cities in China has sparked consumer interest, with many stores experiencing long queues and high demand, suggesting a potential trend in the baking market [1][3][12]. Group 1: Market Trends - Numerous specialized stores for grass chicken egg cakes have emerged in cities like Shenzhen, Guangzhou, and Gansu, with reports of long waiting times for customers [1][3]. - The average price for grass chicken egg cakes is around 20 yuan per kilogram, making them more affordable than traditional baked goods, which may contribute to their popularity [1][12]. - The stores typically focus on a limited product range, primarily selling grass chicken egg cakes, with a few additional common baked items [4][6]. Group 2: Product Differentiation - The key differentiator for these grass chicken egg cakes is the use of "grass chicken eggs," which are claimed to be sourced from free-range chickens, enhancing the perceived quality of the product [6][7]. - Many stores emphasize the use of high-quality ingredients, often sourced from Sam's Club, and promote a clean ingredient list to attract health-conscious consumers [7][9][11]. Group 3: Business Model and Challenges - The business model relies on low prices and simple production methods, which lowers the barrier to entry for new stores but also leads to a lack of differentiation among brands [12][14]. - High operational costs, particularly in prime locations, pose a significant challenge for profitability, especially given the low average transaction value [14]. - The potential for market saturation and increased competition could lead to price wars, further compressing profit margins and threatening the sustainability of many stores [13][14].