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两款产品迎来里程碑 别克如何赢得消费者信赖

Core Insights - Buick has achieved significant production milestones with the 1.8 millionth Envision SUV and the 1.3 millionth LaCrosse sedan rolling off the assembly lines, highlighting the brand's strong market presence in the mainstream joint venture segment [2][3] Group 1: Product Development and Innovation - The Buick LaCrosse has evolved through four generations since its inception in 2006, incorporating advanced technologies such as variable cylinder engine technology and continuous variable damping suspension, setting new benchmarks in the luxury segment [2] - The Envision family has undergone three generations of product innovation since its launch in 2014, achieving a sales milestone of 100,000 units in just six months, reflecting a robust growth trajectory [3] Group 2: Market Strategy and Consumer Engagement - Starting in 2024, the Buick LaCrosse will adopt a fixed pricing model, aiming for a "B-class price with C-class experience," which has contributed to double-digit year-on-year sales growth for six consecutive months [3] - Buick plans to launch a co-creation modification accessory program for LaCrosse owners in 2025, introducing popular accessories that have received positive feedback from consumers [3] Group 3: Future Directions and Market Trends - Buick is committed to enhancing its product offerings through smart, connected, and high-end upgrades, aiming to provide an "oil-electric intelligence" experience in response to the rising trend of smart and new energy vehicles [4]