2025酒业文化论坛丨中国酒类流通协会会长秦书尧：酒业需继续探索“可持续发展消费力”，营造有利生态

Core Insights - The forum focused on "Sustainable Brewing for Future Development" and aimed to integrate B-end resources to activate C-end consumption power [1] Industry Trends - The liquor market is undergoing profound changes and rapid development, with a growing demand for high-quality, personalized, and culturally rich products [3] - Market competition is intensifying, leading to a reshaping of industry dynamics, where advantageous regions, brands, and products are becoming more prominent [3] Sustainable Development Strategies - On the ecological front, the industry needs to enhance "sustainable brewing" by protecting and improving the brewing environment, increasing the "green content" of liquor quality, and advancing green brewing technologies [3] - The industry should also focus on strengthening the reserve of aged liquor to amplify ecological value through time [3] Economic Approaches - The industry should adopt a market-oriented approach to set reasonable development goals, aiming for stability while promoting progress [3] - Understanding consumer needs is crucial for optimizing product design and marketing strategies [3] - Continuous innovation in liquor consumption culture is necessary to resonate with contemporary consumers and expand the consumer base [3] Social Responsibilities - The industry should align its responsibilities with development strategies, setting long-term public welfare goals such as supporting "dual carbon" initiatives, reducing excessive packaging, promoting rational drinking, and aiding rural revitalization [4] - Enhancing labor rights and ensuring the industry is respected and supported by consumers will help boost liquor consumption vitality [4]