当一名爆款文作者，开始厌倦“流量”与“套路”

Core Insights - The article discusses the overwhelming focus on "traffic" in the new media industry, highlighting the pressures and challenges faced by content creators in a highly competitive environment [1][3][21] Group 1: Industry Overview - As of December 2023, the total number of short video accounts reached 1.55 billion, with major platforms updating nearly 80 million short videos daily and hosting over 3.5 million live broadcasts each day [2] - The new media industry is characterized by a large number of practitioners and significant market size, all competing for the most valuable resource: traffic [3][21] Group 2: Personal Experience and Challenges - A former content creator, after four years in the industry, experienced deep fatigue and questioned the significance of her work due to the repetitive nature of content production and the pressure to generate traffic [3][22] - The transition from a creative role to an editorial position revealed that the success of articles was often random, with no guaranteed methods for achieving high traffic [12][13] Group 3: Shift in Work Dynamics - The shift to a profit-driven model in new media led to increased pressure to produce commercially viable content, often at the expense of personal interest and creativity [17][21] - The fast-paced environment left little room for reflection or in-depth research, resulting in a sense of alienation among content creators [18][21] Group 4: New Directions - After leaving the industry, the former content creator began to explore topics of personal interest, such as food diversity, allowing for a more relaxed and autonomous approach to research and writing [23][24] - The focus shifted from metrics and traffic to the quality and significance of the content, emphasizing the importance of genuine engagement with subjects rather than merely chasing trends [27][30]