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文化引流,科技搭台:VR院线正打造线下文化消费新生态 | 早期项目
3 6 Ke·2025-05-29 05:41

Core Viewpoint - The VR large space market is rapidly growing, with IDC predicting a global market size exceeding $12 billion by 2025 and a compound annual growth rate of 58%, with China being a key growth market [1][4]. Group 1: Company Overview - 798 Super Dimension VR Cinema, developed by 798 Cultural Technology, officially opened to the public on May 1, 2025, marking the company's first VR cinema and a step in its future VR scene implementation plan [1][4]. - The team behind 798 Cultural Technology has been active in the cultural and technological integration sector since 2022, organizing numerous art and technology exhibitions [4][7]. - In the past year, the 798 area hosted nearly 4,000 exhibitions and welcomed 12.57 million visitors, showcasing the company's rapid growth and engagement in the cultural sector [7][8]. Group 2: Project Details - The 798 Super Dimension project occupies 3,500 square meters and features five themed spaces and two release halls, with an initial lineup of eight VR films covering genres such as mystery, sci-fi, cultural arts, and science education [7][10]. - The selection process for the films involved evaluating over a hundred candidates based on immersive experience, interaction, visual effects, narrative, and gameplay, ensuring high-quality content for users [8][10]. Group 3: User Experience and Engagement - The project aims to provide a rich and diverse content selection through a combination of real-world anchors and virtual narratives, enhancing the immersive experience for users [14][16]. - During the May Day holiday, over 5,000 visitors experienced the VR cinema, achieving an 80% occupancy rate on a single day, indicating strong consumer interest and engagement [16].