北京烹饪协会会长云程：需求适配是激活餐饮消费力的破局密钥

Core Insights - The 2025 Beijing Catering Industry High-Quality Development Conference was held on May 29, focusing on enhancing the quality of the catering industry in Beijing [2] - The conference highlighted the resilience and vitality of Beijing's catering industry, with a significant increase in the proportion of private enterprises, reaching 91.52% as of May this year [2][4] Industry Trends - Consumer preferences are shifting towards quality-price ratio, with only 20.6% of consumers favoring well-known brands, while 27.4% prefer unique and characteristic dining options [3] - There is a growing trend of curiosity and novelty in dining experiences, with 29.6% of consumers willing to try new restaurants if the price is right [3] Market Dynamics - The Beijing catering industry is experiencing strong growth due to market recovery and policy benefits, with new business models like night-time consumption and digital dining emerging [4] - Despite growth, the industry faces structural challenges such as intensified competition, supply chain fluctuations, rising labor costs, and increasing rent pressures [4] Strategic Focus - Companies in the catering industry need to innovate to overcome development bottlenecks, focusing on digital upgrades, green practices, and cultural empowerment to enhance brand differentiation [4]