登顶香港App Store旅游榜首！HopeGoo周年逆袭引爆跨境出行潮

Core Insights - HopeGoo, an international travel booking platform under Tongcheng Travel, has successfully topped the App Store's free download chart for travel apps in Hong Kong, marking a significant milestone in its strategic expansion in the online travel market [1] - Since its entry into the Hong Kong market in May last year, HopeGoo has leveraged the integration trends of the Guangdong-Hong Kong-Macao Greater Bay Area to capture the demand for cross-border travel and consumption among Hong Kong residents [1][2] - The platform has established deep integration with major payment systems including WeChat Pay HK, Alipay HK, and Octopus, creating a comprehensive service ecosystem covering transportation, accommodation, and payment [1] Market Dynamics - HopeGoo has targeted the surge in cross-border travel among Hong Kong residents during recent holidays, utilizing promotional strategies such as the "1 HKD high-speed rail" offer to attract users [2] - The competition among local online travel agencies (OTAs) in Hong Kong is intensifying as HopeGoo's entry has prompted local platforms to accelerate their efforts to capture customer traffic [2] - The demand for real-time and cost-effective cross-border travel services among Hong Kong users is increasing, driven by the accelerated integration of the Greater Bay Area [2]