链主SHEIN的减排启示：带动全链条减碳到2050年实现净零目标

Core Insights - SHEIN has announced a net-zero emissions target by 2050, aiming to reduce direct emissions from its own operations by 42% and indirect emissions from its value chain by 25% by 2030 compared to 2023 levels [1][15] - The company’s flexible supply chain model, which emphasizes small batch production, significantly reduces waste and inventory levels, thus contributing to lower carbon emissions [3][4] - SHEIN's close relationships with suppliers are crucial for implementing emission reduction strategies, particularly for smaller suppliers who face challenges in adopting sustainable practices [6][7] Emission Reduction Strategies - SHEIN's "on-demand fashion" model has reduced waste at the source, with initial production runs of only 100-200 items, leading to inventory rates below 10% [3][4] - The company promotes the use of second-hand markets through its SHEIN Exchange platform, encouraging consumers to extend the lifecycle of products [5] - SHEIN is investing 500 million yuan over five years to empower suppliers with technology and training for digital transformation [7][8] Technological Innovations - SHEIN is adopting environmentally friendly technologies, such as digital cold transfer printing, which saves up to 70.5% of water in denim production [8] - The company plans to replace virgin polyester with recycled polyester by 2030, aiming for 31% of its fibers to be recycled [9][10] - SHEIN has established a joint laboratory with a leading chemical company to innovate textile dyeing technologies [10] Renewable Energy Initiatives - SHEIN is promoting the installation of rooftop solar panels among suppliers, resulting in significant energy savings and carbon reductions [12][13] - The company has achieved a 76% usage rate of green electricity in its logistics and warehousing operations, with plans to reach 100% by 2030 [13] - SHEIN is transitioning to electric vehicles for logistics, with plans to deploy over 130 electric trucks by 2025, which is expected to reduce carbon emissions by nearly 10,000 tons [14] Long-term Goals - SHEIN aims to reduce absolute greenhouse gas emissions by 90% across scopes 1, 2, and 3 by 2050, aligning with the SBTi net-zero standards [15] - The company recognizes the complexity of addressing scope 3 emissions and is committed to continuous improvement through technological innovation and industry best practices [15]