聚焦餐饮消费力 产学研媒政共商北京餐饮提质升级之道

Core Insights - The 2025 Beijing Catering Industry High-Quality Development Conference was held on May 29, focusing on enhancing the capital's catering industry and promoting Beijing as an international culinary capital [1][2] - The conference aimed to align with the spirit of the 20th National Congress of the Communist Party and the action plan for high-quality development in Beijing's catering sector [1][6] - A comprehensive report on Beijing's catering industry was released, analyzing the current status and future trends to accelerate the industry's transition to high-quality development [1][4] Industry Trends - The catering industry is undergoing a deep transformation driven by a restructured consumer demand, characterized by a "consumption hierarchy" where high-end dining is gaining traction while budget options compete on price [2][4] - Consumers are increasingly rational in their decision-making, with "quality-price ratio" becoming a new benchmark for consumption [2][4] - The report indicates that only 20.6% of consumers prefer well-known brands, while 27.4% favor unique, niche dining options, highlighting a shift towards personalized dining experiences [4][5] Strategic Initiatives - The conference launched the "Capital Catering Co-Building International Culinary Capital Quality Consumption Action," focusing on brand activity upgrades, cross-industry resource integration, and talent cultivation [6][7] - The action plan includes hosting various food festivals and integrating traditional and modern dining experiences to promote Beijing's diverse culinary culture [6][7] - A talent development system will be established to address the industry's talent shortage, emphasizing skill competitions and recognition of long-term contributors to the field [7][8] Consumer Behavior - Consumer preferences are shifting from basic needs to personalized experiences, with a notable demand for high-quality, unique products and immersive dining environments [4][5] - The report shows that 29.6% of consumers are willing to try new restaurants if the price is right, indicating a strong interest in novel dining experiences [5][6] - Different consumer demographics exhibit distinct preferences, with younger consumers favoring healthy options and interactive dining experiences, while families prioritize child-friendly dining environments [5][6]