KWEICHOW MOUTAI(SH:600519) Zheng Quan Shi Bao Wang·2025-05-29 08:41Core Viewpoint - Zunyi Moutai Airport is launching a promotional event allowing passengers to enter a lottery for the opportunity to purchase Moutai liquor at a price of 1499 yuan per bottle during specific travel dates in 2025 [2][5]. Group 1: Event Details - The lottery for purchasing Moutai liquor will take place from May 30 to June 30, 2025, for passengers who actually fly on designated routes [2][5]. - The lottery has a 100% winning rate for eligible participants, who must submit a reservation application after flying [5][6]. - Only travelers aged 18 and above can participate in the event, in compliance with national laws prohibiting alcohol sales to minors [5]. Group 2: Reservation Process - Reservations can be made through the "Moutai Airport APP" or the official WeChat account of Zunyi Moutai Airport, with a deadline for submission set for 23:30 the day before the flight [5][6]. - Successful participants must complete payment for the liquor and associated shipping fees by 20:00 on the day they win the lottery, or they will forfeit their purchase rights [6]. Group 3: Specific Flight Routes - The event includes specific flight routes: from May 30 to May 31, eligible flights are 8L9624 (Moutai to Xishuangbanna), GS7602 (Moutai to Xi'an), and MU5463 (Moutai to Kunming) [7]. - From June 5 to June 30, additional routes will be included, such as flights to Shenzhen, Xiamen, and Lhasa, among others [7]. Group 4: Company Strategy - At the 2024 annual shareholders' meeting, Moutai's chairman emphasized a shift in marketing strategy towards lifestyle branding, aiming to enhance the presence of Moutai in significant consumer moments and international markets [7].