从餐饮到出行，万豪、希尔顿借美团、滴滴打通“住宿+”场景

Group 1 - Marriott and Hilton have partnered with Meituan and Didi to create a new "Accommodation+" model, responding to the demand for one-stop travel services and marking a shift from single accommodation to a diversified lifestyle ecosystem [1][2] - Marriott's collaboration with Meituan includes a joint membership program, allowing Meituan and Dazhong Dianping members to match their levels with Marriott membership, enhancing appeal to younger consumers [1][3] - Hilton's partnership with Didi focuses on integrating accommodation and transportation, offering customized benefits through membership level matching, enhancing user experience and solidifying Hilton's market position [2][3] Group 2 - Both collaborations reflect the hotel industry's deep response to the "Accommodation+" trend, with Marriott integrating Meituan's ecosystem and Hilton building a diverse experience matrix through cross-industry partnerships [3] - Marriott's new user acquisition in first-tier cities through Meituan accounts for 27.6%, providing a differentiated supplement to traditional OTA customer bases [3] - Hilton's research indicates that Chinese members prioritize recognition (73.3%), stay experience (69.7%), and point value (66.7%), highlighting consumer demand insights [3]