健康生活的倡导者 ——中荷人寿启动品牌月活动，全方位践行健康中国战略

Group 1 - The core positioning of Zhonghe Life Insurance is as a "proponent of healthy living," aligning with the national "Healthy China" strategy through a series of brand month activities [1][3][8] - The brand month activities focus on five core areas: health concepts, healthy living, health products, health management, and health services, utilizing a multi-faceted approach of "concept advocacy + scenario experience + value empowerment" [1][4][8] - The activities include online and offline events such as "Online Health Walk" and "Get Active for Health," promoting a holistic view of health that integrates physical and mental well-being [4][5][6] Group 2 - Zhonghe Life Insurance's brand month aims to create a health ecosystem that caters to all age groups and life stages, with activities designed to engage participants in both physical and psychological health [5][6] - The "Health Buddy Mobilization" theme activity focuses on healthy eating, mental health, and exercise, utilizing a team-based approach to encourage members to prioritize their health [6] - The company has established a women's exclusive club, "Miss Club," which has served 80,000 members and hosted nearly 900 events, enhancing its competitive edge in the women's health sector [6] Group 3 - Zhonghe Life Insurance emphasizes its commitment to social responsibility and public welfare through initiatives like "Dalian Inclusive Insurance," which benefits grassroots communities [7] - The company has introduced age-friendly pension products and offers a comprehensive health management platform, integrating insurance with health services [7] - The overarching goal is to position itself as a "health steward" for clients, moving beyond traditional insurance roles to become a builder of health ecosystems and a promoter of health culture [7][8]