抖音下场“管版权”，盗版和烂剧要凉了

Core Viewpoint - The establishment of the Short Drama Copyright Center by Douyin Group aims to enhance copyright management and improve the quality of short dramas, addressing the rapid growth and challenges in the short drama market [2][5]. Industry Overview - The short drama market in China is experiencing explosive growth, with a projected market size of 504 billion yuan in 2024, representing a year-on-year increase of approximately 35%. By 2025, the market is expected to exceed 680 billion yuan, and by 2027, it may surpass 1 trillion yuan [2]. - The micro-short drama market's revenue has already outstripped the national box office for films, indicating a significant shift in consumer preferences [2]. Challenges in the Industry - The short drama industry faces severe issues, particularly concerning copyright, with rampant piracy and infringement that undermine healthy market development. The lifecycle of micro-short dramas is typically less than three months, leading to significant financial losses for copyright holders due to early piracy [3]. - Data from Hongguo Short Drama indicates that top series experience piracy within 72 hours of release, with legal compensation often falling below 50,000 yuan, while litigation can take 6 to 18 months, creating a high-cost, low-penalty environment for infringement [3]. Content Quality Concerns - The quality of short dramas varies widely, with many creators prioritizing quick monetization over quality, resulting in formulaic and low-quality content. This has led to viewer fatigue and dissatisfaction with repetitive storylines [3][4]. - Users have expressed frustration over the lack of originality in short dramas, with many series following predictable plots [4]. Douyin Group's Strategy - Douyin Group's Short Drama Copyright Center will consolidate resources from Hongguo Short Drama and Douyin Short Drama, aiming to enhance collaboration with creators and improve overall content quality [5]. - The center's core mission is to strengthen copyright management and support high-quality creators, reflecting a shift towards a more refined and sustainable industry model [5][6]. - The trend in the short drama industry mirrors that of the long video sector, where only high-quality productions survive, indicating a move towards a "survival of the fittest" approach in content creation [6].