【西街观察】车机广告，安全比用户体验更要命

Core Viewpoint - The emergence of mandatory in-car advertisements by Deep Blue Automotive has sparked dissatisfaction among car owners, highlighting a broader issue of advertising misuse in automotive systems that compromises driving safety [1][2][3]. Group 1: Advertising Misuse - Deep Blue Automotive faced backlash for forcing advertisements on in-car screens, which were intended to promote purchase coupons but instead led to negative user experiences [1]. - The proliferation of intrusive in-car advertisements, including those that disrupt navigation and voice commands, reflects a concerning trend in the automotive industry that prioritizes commercial gain over driver safety [2][3]. Group 2: Safety Concerns - The rise of in-car advertising is seen as a negative consequence of automotive intelligence, posing a significant threat to driving safety, especially when ads obscure critical navigation information [3][4]. - The lack of choice for car owners regarding the timing and placement of these advertisements raises serious concerns about the industry's accountability and the need for regulatory frameworks [3][4]. Group 3: Industry Responsibility - The automotive industry must prioritize safety over user experience, as the risks associated with in-car advertisements can have life-threatening consequences [4][5]. - There is a call for stricter regulations and self-discipline within the industry to ensure that even minor advertising practices do not compromise driver safety [4][6].