荣耀新高管团队登场：目标重返国内前三 适时启动上市

Core Viewpoint - Honor is transitioning from a hardware manufacturer to an AI terminal ecosystem company, emphasizing the importance of AI technology and new growth opportunities in its strategic vision [1][8]. Company Strategy and Leadership - Honor's CEO, Li Jian, has been in office for four months and has initiated significant organizational changes, including the establishment of new departments focused on AI and robotics [3][9]. - The company has completed its shareholding reform and is preparing for an IPO, having engaged relevant institutions for the process [3][6]. Product Launch and Market Position - Honor launched the Honor 400 series smartphones, targeting the mid-range market while incorporating high-end features, such as the Snapdragon 7 Gen 4 chip and a 7200mAh battery [5][6]. - Despite facing market share pressure, Honor aims to return to the top three in the domestic market by the end of the year, with the Honor 400 series expected to be a turning point for sales [6][7]. Market Performance - According to CounterPoint Research, Honor's market share has dropped to 13.7%, placing it sixth in the Chinese smartphone market, while Huawei leads with 19.4% [6]. - Honor has experienced significant growth in international markets, with over 50% growth in regions like Latin America and the Middle East, and over 100% growth in Southeast Asia [7]. Technological and Industrial Transformation - Honor is focusing on three main transformation lines: technological change driven by AI, industrial change moving beyond smartphones, and ecological change through collaboration with the supply chain [8][10]. - The company is entering the robotics sector, with plans to develop various AI-driven products and establish a new industrial incubation department [9][10]. Research and Development - Honor has restructured its R&D framework to adapt to the AI era, creating three primary departments focused on AI systems, hardware, and platforms, which cover critical areas from software to algorithms [10].